“Reviving CPG Brands: The Critical Importance of Product Quality in a Competitive Landscape”
CPG companies are currently grappling with a product crisis. Recent political developments, such as tariffs and supply chain disruptions, along with the “Make America Healthy Again” initiative, are prompting discussions within brands regarding ingredient costs. However, the conversation surrounding the overarching significance of product quality remains insufficient. Top-performing products are 15 times more likely to … Read more