“Molson Coors and Coca-Cola’s Strategic Launch of Peace Hard Tea: Targeting Gen Z in the Growing Hard Tea Market”
What began with the introduction of Topo Chico Hard Seltzer just a few years ago has allowed Molson Coors and Coca-Cola to rapidly expand their emerging partnership. Notably, in their latest launch, the companies are opting for Coca-Cola’s regional brand, Peace Tea, rather than its national tea brand, Gold Peak. This choice seems to be … Read more