“Heineken’s H41: Crafting a Unique Narrative to Revitalize Beer Consumption”
Heineken has an intriguing backstory that can effectively bolster its brand with H41. With thousands of new products vying for attention on store shelves each year, distinguishing oneself from the competition is increasingly challenging. Therefore, any effort a brand makes to create something distinctive is generally advantageous. “Perhaps it’s a narrative about the artisan, the … Read more