“Connecting Flavor and Emotion: Knorr’s Innovative Marketing Strategy to Engage Millennial Consumers”
In her account of the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted a significant challenge the company encountered: being an established brand striving to connect with a demographic increasingly distancing itself from traditional brands. This was undoubtedly a challenge, but Knorr and the agency approached it through comprehensive research … Read more