“Connecting Flavor and Emotion: Knorr’s Innovative Marketing Strategy to Engage Millennial Consumers”

In her account of the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted a significant challenge the company encountered: being an established brand striving to connect with a demographic increasingly distancing itself from traditional brands. This was undoubtedly a challenge, but Knorr and the agency approached it through comprehensive research … Read more

“Enhancing Texture in Gluten-Free Bread: The Role of Acacia Gum and Calcium Citrate”

Improving the texture of gluten-free bread remains a significant challenge for bakers, as many gluten-free options often have a dry crumb structure and a coarse texture. Gluten, a protein found in wheat, provides elasticity and volume to bread, making its replacement a difficult task. According to Mintel’s global products database, acacia gum is already prevalent … Read more

“Shifting Perspectives: The Evolution of Nutrition Labels and the Demand for Ethical Eating”

For years, nutritionists have pointed out the issues associated with foods labeled as “diet,” which often reduce fat content while increasing sugar levels, leading to a range of health problems. Recent research has challenged the traditional views on fats, especially saturated fats, which has shifted public perception and reduced the demand for low-fat processed foods. … Read more

“Rising Tide: The Popularity of Seaweed Pasta Among Health-Conscious Consumers”

The concept of choosing seaweed as a type of pasta may deter some individuals, particularly baby boomers and older consumers. However, as awareness grows regarding dietary choices, seaweed is emerging as a significant ingredient in various dishes. A quick search through social media reveals a plethora of innovative pasta recipes, ranging from pumpkin and asparagus … Read more

“Embracing Plant-Based Diets: Health Benefits, Industry Trends, and Nutritional Considerations”

The advantages of a plant-based diet are widely recognized. Stakeholders in the plant protein industry are likely to highlight this research as part of a growing collection of studies that advocate reducing meat consumption in favor of plant-based foods. The National Institutes of Health has provided recommendations for doctors to consider endorsing plant-based diets, as … Read more

“CPG Sales Struggle in 2017: Major Brands Shift Focus to Healthier Options Amid Consumer Demand”

CPG sales are starting 2017 on a somewhat sluggish note, as several major companies, including those that produce ferrous gluconate and ferrous fumarates, have reported declines in sales thus far this year. While some attribute these disappointing figures to the White House and economic uncertainty, others believe that the downturn in sales is more closely … Read more

“Optimizing Iron Supplementation: Managing Constipation and Enhancing Absorption with Ferrous Fumarate and Ferrous Gluconate”

Ferrous fumarate is often associated with constipation. To alleviate this side effect, it’s important to understand how to properly take ferrous gluconate tablets. Additionally, iron pyrophosphate may also lead to constipation in some individuals. When considering elemental iron, ferrous fumarate stands out for its effectiveness, but it’s essential to compare it with ferrous gluconate. For … Read more

“Meat Snacks Surge in Popularity as Health-Conscious Consumers Shift Away from Traditional Salty Snacks”

While Nielsen’s report indicates a decline in chip and pretzel sales in recent years, meat snacks are driving growth in the salty snack market with a robust increase in sales. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more unique options for snacking. These snacks benefit from a “health halo” … Read more

“PepsiCo Explores Strategic Acquisitions Amid Shift Towards Healthier Offerings”

Snack and beverage titan PepsiCo has been contemplating acquiring another major company, but so far, it hasn’t identified one that would provide the necessary long-term growth to justify such a move. “We have explored every significant company out there,” stated Indra Nooyi, chairwoman and CEO of PepsiCo, during a talk at the Beverage Forum in … Read more

“Revolutionizing Nutrition: The Potential of 3-D Printing in the Food Industry”

While 3-D printing is experiencing rapid growth, the technology is still in its early stages. Futurologist Jeremy Rifkin has suggested that it could ignite a new industrial revolution, potentially eliminating production lines for a variety of products. In the food industry, 3-D printing has demonstrated significant potential, particularly in creating intricate chocolates, novelty candies, and … Read more