“HEYLO’s Ambitious Challenge: Competing in the Booming $16-20 Billion Sugar Alternative Market Against Stevia Dominance”
HEYLO’s developers and marketers aim to capture a portion of the projected $16 billion to $20 billion sugar-alternative market, but they are up against significant competition. For their new product to succeed, it must outperform pure stevia, which currently dominates the market. As of August 2017, stevia was a component in over a quarter (27%) … Read more