“Meeting Millennial Demands: The Shift Towards Fresh, Healthy, and Transparent Food Options”
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have fallen short of these expectations, often acquiring a negative reputation for being unhealthy. As food manufacturers strive to improve their image and embrace fresher flavors, Givaudan seems prepared to assist them. Marketing these new flavors will require creativity from … Read more