“Meeting Millennial Demands: The Shift Towards Fresh, Healthy, and Transparent Food Options”

Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have fallen short of these expectations, often acquiring a negative reputation for being unhealthy. As food manufacturers strive to improve their image and embrace fresher flavors, Givaudan seems prepared to assist them. Marketing these new flavors will require creativity from … Read more

“Avocado Craze: The Rise of Healthier Variants Amidst Declining Supplies and Increasing Demand”

In light of the current avocado trend, it’s understandable that a produce company would create a variety perceived as healthier for those mindful of fat content, promoting it as perfect for smoothies, chilled soups, and cocktails. Although avocado supplies have declined and prices have risen, the allure of this trendy superfood shows no signs of … Read more

“Millennials Drive Demand for Probiotics: Food Manufacturers Respond with Innovative Products”

It is not surprising that millennials are more inclined towards probiotics compared to older consumers. While younger individuals generally have healthier digestive systems than their older counterparts, this demographic has demonstrated a strong preference for fresh and nutritious foods. Consumers in their 50s and 60s may seek probiotics out of necessity, whereas those aged 18-35 … Read more

“Shifting Paradigms: The Decline of ‘Diet’ Labels in the Beverage Industry and the Rise of Health-Conscious Alternatives”

According to the Code of Federal Regulations, a soft drink can carry the label “diet” as long as it is not considered “false or misleading.” This terminology, which has been used by soda companies for decades to identify sugar-free and low-calorie options, has withstood various challenges over time. For instance, in 2015, the consumer advocacy … Read more

“Adapting to Change: How Cereal Brands are Evolving to Meet the Snacking Preferences of Millennials”

Mintel’s research highlights a category that has been losing popularity to higher-protein and more portable options in recent years. It’s particularly noteworthy that millennials, who are often associated with healthy eating habits, enjoy snacking on cereal. More than 56% of them report having a bowl of cereal at home between meals, compared to only 32% … Read more

“Navigating the Sugar Reduction Trend: Insights for Food Manufacturers and Retailers”

The findings from this survey should not come as a surprise to food manufacturers and retailers, as the shift away from sugar has been gaining momentum for quite some time. In fact, manufacturers are currently prioritizing the reduction of sugar content in food and beverages, responding to the growing consumer preference for healthier options and … Read more

“Exploring the Role of Gut Health and Probiotics in Postpartum Depression: Insights for New Mothers and Infants”

Approximately 10% of women experience postpartum depression, which can persist for several months. This condition not only affects new mothers but can also have lasting consequences for their infants. Dr. Ed Mitchell, a pediatrician and university faculty member involved in the study, stated, “There is increasing evidence from animal studies that the microbiome-gut-brain axis — … Read more

“Essential Iron and Calcium Supplementation During Pregnancy: The Role of Ferrous Compounds and Citracal Maximum Plus Calcium”

Oral supplementation of ferrous gluconate, ferrous bisglycinate, or ferrous sulfate, along with chelated zinc and ferrous glycine sulfate, is commonly recommended during pregnancy. These iron sources play a crucial role in supporting the increased iron needs of pregnant women. Additionally, incorporating Citracal Maximum Plus Calcium can help ensure that both calcium and iron levels are … Read more