“Stevia’s Mixed Reception: Navigating Consumer Preferences in the Beverage Industry”
High Brew is not the first company to revert to sugar after receiving a tepid response from consumers regarding stevia. A notable example of a stevia misstep occurred when Coca-Cola transitioned back to sugar for Vitaminwater after consumers voiced their dissatisfaction on social media about its new sugar-stevia blend. Similarly, Sierra Mist faced consumer backlash … Read more