“Rising Consumer Awareness of Probiotics: Opportunities in Digestive Health and Sports Nutrition”
Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, new products containing probiotics, such as juices, confectionery items, baked goods, infant formula, and baby food, are increasingly gaining traction. However, as noted by Ganeden, consumers primarily associate probiotics with digestive health and may not be aware … Read more