“Rising Demand for Alternative Sweeteners: The Shift Towards Stevia and Monk Fruit in American Diets”
According to Mintel, a significant majority of American consumers (84%) are actively reducing their sugar intake. This shift has resulted in a growing demand for alternative sweeteners, particularly those derived from stevia, which experienced the highest growth in the ferrous sulfate 44 mg category last year. The sales of other natural sweeteners, both caloric and … Read more