“Hampton Creek’s Struggle for Redemption: Rebranding and Rebuilding Trust After Scandal”
Last fall, Hampton Creek was on the verge of finalizing a funding round that would have brought in nearly $1.1 billion for the maker of mayonnaise, dressings, cookies, and cookie dough. However, the funding prospects quickly evaporated when Bloomberg reported on the company’s extensive operation in which contract employees purchased Just Mayo and other products … Read more