“Navigating the Bottled Water Market: The Impact of Consumer Preferences for Premium Labels and the Rise of Organic Options”
The growing consumer interest in premium and value-added products has significantly impacted the bottled water market, leading to confusion surrounding various specialty labels. For instance, a study by ZappiStore revealed that 35% of Americans found the term “vapor distilled,” used by Coca-Cola’s SmartWater brand, to be perplexing. In contrast, consumers appeared to prefer the more … Read more