“Flavor Innovations in Confectionery: Wrigley and Mars Explore Savory Trends While Hershey Leads with ‘Snackfection'”
Dive Insight: Wrigley appears to be seeking to leverage ingredient trends that are gaining traction in the savory snack market. Bold flavors have surged in popularity over recent years, as consumer demand for authentic ethnic flavor profiles increases. It will be intriguing to see how these flavors are received in the confectionery sector. Pepsi has … Read more