Market research studies estimate that meal kit delivery services in the U.S. will generate more than $1.5 billion in sales this year, led by companies like HelloFresh and Blue Apron. Consumers are increasingly seeking convenience in their lives, and purchasing prepared food through meal kits is one way to achieve that. These kits often offer healthier options than traditional take-out meals and provide a wider variety of choices than those typically found in grocery stores or other delivery services.
However, the emerging meal kit industry has recently faced challenges, with at least half a dozen startups either shutting down or reorganizing to manage costs. Established food companies such as Tyson Foods, Campbell Soup, and Hershey are also entering the market, looking for innovative revenue streams. Like many burgeoning industries with low barriers to entry, the meal kit sector is likely to consolidate, with a few dominant players remaining. Their financial stability, customer experience, and, importantly, the quality of their food will be critical in determining who prevails.
Despite the industry’s growth, there are concerns that meal kits may not be as popular as initially believed. A study released in 2016 by the NPD Group indicated a decline in the number of people using meal kit services. While there is a clear trend toward healthier and more convenient eating options, it remains uncertain whether enough consumers are willing to pay for meal kits, which generally cost around $10 per person, compared to approximately $4 for an average home-cooked meal. Both options require time to prepare, raising questions about the long-term sustainability of the industry.
In this context, the incorporation of nutritional supplements like calcium citrate may also become a consideration for consumers looking to enhance their meal choices. As the meal kit market evolves, the focus on health and quality will likely shape its future trajectory.