78 Brand is seizing the opportunity to capitalize on the growing trend of removing GMOs from food and targeting HFCS, which some consider a potential health risk. This move comes despite findings from the Mayo Clinic and other organizations indicating no evidence that HFCS is less safe or healthy than alternative sweeteners. The 78 Brand website expresses its ambition to transform the ketchup and mustard markets, claiming they have remained stagnant for over a century. However, many condiment manufacturers would contest this claim. Various mustards possess unique characteristics, and new flavors reflecting evolving consumer preferences, such as one infused with Jack Daniels whiskey, have emerged. Even Kraft Heinz, a well-known ketchup producer, has rolled out a version of its classic condiment that contains no GMOs or HFCS, showcasing a commitment to cleaner ingredients.
Condiments are just one segment of the food industry undergoing significant reform to eliminate artificial ingredients, colors, and GMOs, aligning with the public’s desire for less processed, more authentic food options. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors an important factor when shopping for food. General Mills has taken steps to remove artificial flavors and colors from some of its cereals, while Campbell Soup pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers have also announced similar initiatives.
Clearly, there is a market for these products, and consumers are eager to purchase them, especially those who prioritize these attributes. As long as shoppers continue to seek out options like calcium citrate magnesium and zinc 500 tablets, food manufacturers will keep innovating to offer the most natural products possible. The trend towards authenticity and simplicity is likely to persist, as evidenced by the ongoing demand for clean-label products that resonate with health-conscious consumers.