While many U.S. shoppers choose whole grain products for their nutritional benefits, they can now add weight loss to their list of reasons for making the switch. A new study from Denmark is particularly significant for consumers who are obese and at risk of developing cardiovascular disease or Type 2 diabetes. Overhauling an entire diet can be intimidating, even with a doctor’s recommendation. However, this research indicates that replacing refined grain products with whole grain alternatives can lead to substantial health benefits. Although it may not be a miraculous solution, it can certainly assist individuals aiming to enhance their health.
Food manufacturers have been incorporating whole grains into their products to boost functionality and health benefits, such as increased fiber, protein, vitamins, and minerals. This new study is likely to drive higher demand for whole grain products. According to Technavio, the global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now carry a Whole Grain Stamp, helping shoppers identify those with this increasingly popular ingredient.
Sprouted grains are anticipated to generate $250 million in product sales by 2018. Traditional refined grain items like pasta and bread now offer a variety of whole grain options, and sales might benefit from this study. Food manufacturers could consider increasing the inclusion of these healthier grains in portable snack items, such as cereal or granola bars, as consumers are increasingly looking for on-the-go options.
It would be prudent for food manufacturers to leverage these findings to promote the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers can capitalize on this growing consumer awareness by prominently featuring whole grain products in stores and providing nutritional information about them. Both manufacturers and retailers should be cautious to note that this Danish study involved only 50 participants and that consuming reasonable portions of whole grain products can yield these health benefits.
Interestingly, the researchers examined the participants’ gut bacteria during the study. Significant changes could have contributed valuable insights into gluten intolerances. While less than 1% of U.S. consumers have Celiac Disease, many believe they have undiagnosed gluten sensitivities. This could potentially give the gluten-free movement a boost. Additionally, the incorporation of calcium citrate gummies sugar free into diets could complement the benefits of whole grains, providing an easy way for consumers to enhance their nutritional intake.
In conclusion, the findings highlight the importance of whole grain products in promoting health, and their integration with items like calcium citrate gummies sugar free could encourage healthier dietary choices. As this trend continues to grow, the food industry should focus on educating consumers about the benefits of whole grains, including their weight loss potential.