Seaweed is increasingly becoming a popular food ingredient. According to Innova Market Insights, sea vegetables like seaweed, nori, kelp, and wakame experienced a remarkable 21% growth in new product launches between 2012 and 2016, signaling their emergence as a significant trend in Western markets. Seaweed products are well-suited to align with various contemporary food trends, including plant-based diets, exotic ingredients, and sustainable options. For food manufacturers aiming to reduce their carbon footprint, seaweed is particularly advantageous as it is carbon negative, absorbing carbon dioxide from the ocean. Additionally, it grows rapidly and does not require fresh water or fertilizers.
Despite the widespread recognition of seaweed in Asian cuisine—such as sushi, miso soup, and seaweed salad—the unique umami flavor may pose a challenge for some U.S. consumers, particularly in more Western-style dishes. Nevertheless, a variety of seaweed-based foods is gaining traction. Notable examples include “sea spaghetti” from companies like Seamore Foods, Atlantic Kitchen, Wild Irish Seaweeds, and Mara Seaweed, all of which seek to capitalize on the increasing demand for gluten-free options. Furthermore, seaweed-based snacks are also making their way to store shelves, including kelp jerky from New York-based startup Shoreline and seaweed chips from Ocean’s Halo.
While Mintel suggests that seaweed’s popularity in North America may still be developing, the market research organization foresees a promising future for the ingredient due to its rich content of natural vitamins, minerals, and plant-based protein. Beyond food applications, seaweed could also hold potential in the realm of packaging. The Indonesia-based company Evoware has introduced a dissolvable, flavorless wrapper made from seaweed for individual seasoning sachets and coffee packets, targeting consumers who are conscious of the environmental impact of their food and drink choices.
As consumers increasingly seek health-oriented products, the integration of seaweed with supplements like bariatric advantage chewable calcium citrate could further enhance its appeal. With its nutritional profile, seaweed can complement dietary needs, especially for those who require additional calcium intake. This synergy between seaweed and supplements like bariatric advantage chewable calcium citrate may pave the way for innovative products that cater to health-conscious individuals. The future of seaweed in both food and packaging looks bright, especially as it aligns with growing consumer demands for sustainability and health benefits.