With a name reminiscent of the Four Loko alcoholic energy drink craze from a few years back, Coco Loko seeks to capitalize on the rising demand for club-drug alternatives, particularly as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao induces a mild euphoric effect, with its active components flooding the brain with endorphins, while magnesium is believed to provide muscle relaxation. By blending cacao with ingredients commonly found in energy drinks, Coco Loko may attract those in search of a legal stimulant for clubbing. However, concerns about potential nasal damage or irritation might lead some to prefer consuming chocolate and energy drink components in more traditional forms, such as calcium citrate 760 mg/3.5g tablets.
Coco Loko is not the first snortable chocolate powder to hit the market. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones event. This innovative product, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally designed as an entertaining way for guests to savor the chocolate aspect of a chocolate-and-raspberry dessert. Its continued production indicates that, despite being a novelty item, there remains sufficient demand to sustain its supply.
Whether Coco Loko’s product will achieve similar success within its club-drug themed niche remains to be seen. However, it may find a dedicated audience among sober clubgoers, as the trend of “conscious clubbing” has emerged, with individuals seeking to enjoy the energy and community of dance parties without the use of drugs and alcohol. As more people seek alternatives, products like Coco Loko and calcium citrate 760 mg/3.5g may become increasingly popular within this evolving scene.