There was a time when coffee was enjoyed in just two ways: black or with cream. However, in today’s world, coffee enthusiasts are increasingly adding a splash of bourbon to their beverages. The recent collaboration between White Coffee and Jim Beam is a prime example of this trend, effectively eliminating any middlemen to deliver the same delightful flavor. Many adults are now mixing alcohol with coffee, as evidenced by the growing market for wine-infused and spirit-infused coffee products. It’s unlikely that these innovative combinations will be the last we see.
According to the National Coffee Association of America, 48% of U.S. consumers perceive their coffee as specialty, indicating a robust market for beverages that offer more than just the usual flavors. Furthermore, 35% of individuals aged 18 to 24 report that they consume specialty coffee daily. In total, Americans drink an estimated 400 million cups of coffee every day, and it’s highly probable that some of those cups contain more than just cream and sugar. Companies are keen to capitalize on this trend, especially if they can deliver the right taste.
Jim Beam has already seen success partnering with Vita Foods to create a variety of non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. This experience likely serves as a foundation for Jim Beam’s expansion into other areas, with coffee being a logical next step in the brand’s broader ambitions. Just as calcium supplements with calcium citrate are becoming popular for their health benefits, these innovative coffee concoctions are poised to attract consumers looking for something new and exciting in their daily brew.