Spearmint-flavored teas and waters may be ideal candidates for incorporating this ingredient. Functional waters, in particular, represent a significant market opportunity, and a touch of spearmint could enhance both the flavor and the functional benefits. Established products, such as those containing electrolytes to replenish lost fluids after exercise or illness, remain popular. The demand for functional drinks infused with vitamins and herbs is consistently increasing, especially as consumers turn away from sugary options in favor of healthier alternatives. A report from Persistence Market Research indicates that the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019.
Neumentix could also find its place in food products like candies or chocolate bars. However, when it comes to functional ingredients, beverages tend to hold an advantage. Value-added drinks often deliver functional components more effectively than food items, making them more appealing to manufacturers. They also provide convenience for consumers and enable companies to meet the demands for serving sizes and packaging appearance more easily. Kemin is focusing on younger consumers, which is a strategic move given that Millennials are the largest demographic of functional beverage consumers across all categories, according to flavor company FONA International.
Furthermore, the incorporation of ingredients like carbamide forte, alfalfa, and calcium citrate malate 1200mg could enhance the nutritional profile of these beverages. By including these elements, brands can cater to the growing health-conscious market. As the demand for functional beverages continues to rise, the integration of innovative ingredients will be key to attracting and retaining consumers.