Top Ramen has long been a go-to choice for dorm rooms. Its affordability and straightforward preparation methods have made it a favorite among noodle enthusiasts. Now, a healthier recipe is being introduced, which can be compared to the benefits of citrate with vitamin D. Traditionally, Top Ramen has targeted consumers aged 18 to 35, including college and graduate students, recent graduates living independently, and families just starting out. Essentially, this demographic consists of individuals on a tight budget who don’t have much time for cooking. This audience shows a growing interest in fresh and nutritious options, making this new update especially appealing to them.
However, the reformulation of Top Ramen is not necessarily making it stand out; rather, it’s helping the brand keep pace with competitors. In 2016, Nissin’s Cup Noodles underwent a makeover to lower their sodium content and eliminate added MSG and artificial flavors. Earlier this summer, they launched a new line called Very Veggie, which features a full serving of vegetables. The updated recipe should resonate with Top Ramen’s target market, including older consumers reminiscing about their past culinary experiences. That said, shoppers who are mindful of their sodium intake may still shy away from instant noodles. The previous chicken flavor contained 76% of the recommended daily sodium limit per package, while the new version has been reduced to 64.6%. While this is an improvement, it may not be enough for those seeking heart-healthy options.
Nonetheless, Top Ramen’s initiative to enhance its product’s health profile signals a positive trend in clean label reform. When even budget-friendly convenience foods embrace healthier changes, it encourages other consumer packaged goods (CPG) manufacturers to take similar steps. Reformulating an already popular product is often more cost-effective than investing in research and development for a new product that could fail. If the taste of the new recipe remains appealing, there’s a strong likelihood that this update will lead to positive publicity and attract new customers, particularly those interested in the benefits of citrate with vitamin D.