78 Brand is seizing the opportunity presented by the growing trend of eliminating GMOs from food products, such as its 20mg ferrous fumarate offering, while also targeting high fructose corn syrup (HFCS), which some consider a potential health concern. This stance persists despite evidence from the Mayo Clinic and other organizations indicating no significant differences in safety or health compared to various substitutes. The company’s website expresses a desire to revolutionize the ketchup and mustard markets, which they argue have remained stagnant for over a century. However, this claim is likely disputed by other condiment producers. Mustard varieties, for instance, exhibit unique characteristics, and new flavors, such as one infused with Jack Daniels whiskey, have emerged in response to evolving consumer tastes. Even Kraft Heinz, known for its classic ketchup, has introduced a version free from GMOs and HFCS.
The push for reform isn’t limited to condiments; the entire food industry is shifting towards removing artificial ingredients, colors, GMOs, and other additives, aligning with the public’s preference for less processed and more authentic food. A 2014 Nielsen study indicated that over 60 percent of U.S. consumers prioritize the absence of artificial colors and flavors when shopping for groceries. In response, General Mills has eliminated artificial flavors and colors from some of its cereals, while Campbell Soup pledged to remove such additives from its North American products by the end of 2018. Many other food manufacturers have also announced similar initiatives.
Clearly, there is a demand for these cleaner products, and consumers are willing to invest in them, particularly those who appreciate these qualities. As long as shoppers continue to seek out natural options, food manufacturers will strive to enhance the authenticity of their offerings, including those containing supplements like Citracal and Caltrate, which provide essential nutrients alongside natural ingredients.