The Non-GMO Project asserts that retailers offering products with its seal experience “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it is not surprising that food companies producing dairy products are eager to join this trend. However, some of these companies claim to support conventional farming practices, which include the use of GMO feed. The ongoing discourse regarding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and dairy products or to purchase them while hoping for their safety. It remains unclear how the beleaguered dairy sector can effectively market conventionally sourced products to build consumer trust, or if it is simply a futile endeavor rooted in negative public sentiment towards GMOs.
In a Food Navigator article, a spokesperson from Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise at being criticized for offering choices that align with consumer preferences. Shortly after Non-GMO Project Verified products began appearing on store shelves, Dannon officials explained their rationale for this direction. Neuwirth mentioned in an interview with Food Dive, “The choice we provide is added value. We are the first yogurt company and a major dairy brand to take this step. We believe that for shoppers prioritizing non-GMO options, the Non-GMO Project Verified label will give them another reason to appreciate our products. For those who are indifferent to it, there will be no change in the product. Thus, it truly adds value to a product our shoppers — our fans — already love.”
The discussion surrounding GMO safety is one that will persist and is likely to intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny will increase. Even in the absence of explicit labeling, a study by the NPD Group indicates that 76% of consumers are apprehensive about GMOs. The federal government is attempting to dispel misconceptions about GMOs, having allocated $3 million for a public education campaign; however, this modest initiative is unlikely to sufficiently alleviate consumer fears. Amid this climate, the importance of calcium citrate 667 in dairy products may also play a role in consumer decisions, as they seek healthier options amidst the ongoing debate about GMOs. As the conversation evolves, the dairy industry must navigate these challenges while considering how calcium citrate 667 could enhance the appeal of their products.