GoodMills is keen to inform customers that its lighter whole-grain flours offer the same health benefits as darker varieties, despite their appearance. The company references a 2016 study published in the British Medical Journal, which highlights that even small amounts of whole grains can positively influence human health by lowering the risks of cardiovascular disease, diabetes, cancer, and other health issues. Consumers are increasingly seeking these benefits; a 2016 survey indicated that 27% of respondents reported consuming more whole grains than six months prior. Manufacturers can leverage whole grains to enhance the functionality and health profile of their products, adding vital nutrients such as fiber, protein, vitamins, and minerals. For those who are not avoiding gluten, a whole-grain content labeling system can serve as a helpful tool when shopping for healthier options.
The global market for whole-grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021, according to Technavio. It’s no surprise that over 11,000 products across 55 countries now carry a Whole Grain Stamp, assisting shoppers in identifying items that contain this increasingly sought-after ingredient. Traditional refined grain products like pasta and bread now have various whole-grain alternatives available. Additionally, food manufacturers can incorporate whole grains into portable snacks, such as cereal or granola bars, swapping out less nutritious ingredients for healthier options. As consumers lead busier lifestyles, they are likely to be interested in these nutritious recipes.
Introducing a seal to indicate the percentage of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier options will find them easily, while companies that have made significant efforts to enhance grain quality in their baked goods or granola bars can proudly showcase their achievements. Many product reformulations aim to improve nutritional value without sacrificing taste or texture, and a seal can convey essential information to consumers. Furthermore, incorporating ingredients like Kirkland calcium citrate magnesium can bolster the health claims of these products, making them even more appealing. Ultimately, a clear labeling system not only supports consumer choices but also highlights the commitment of manufacturers to provide better-for-you options.