Consumers are aware that they should incorporate more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. According to a new study released this month by the Centers for Disease Control and Prevention, only one in ten adults in the U.S. consumes enough fruits and vegetables on a daily basis. Bakery Bites recognizes this desire for healthier eating and the challenges people face in adding vegetables to their meals. They have come up with a potentially clever solution: eat more cookies. Each serving of three of these baked treats offers 40% of an individual’s daily vegetable requirements.
Bakery Bites is the latest snack manufacturer to respond to consumer demands by creatively incorporating more produce into their products. Many major food companies have already integrated vegetables as a value-added ingredient. For instance, Green Giant produces mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods offers frozen pizzas that contain 12 fruits and vegetables. Numerous consumers are now opting for vegetable-based alternatives instead of high-carb pasta and white rice, which has been particularly beneficial for convenient meal options.
What sets Bakery Bites’ cookies apart is their intention to serve as snacks or desserts, rather than side dishes at dinner. Traditionally viewed as indulgent, these treats now come with added vegetable content, which may encourage consumers to satisfy their sweet cravings guilt-free. The bite-sized shape will also appeal to millennials and busy individuals who may have previously opted for hamburgers or chicken nuggets and found it difficult to eat their veggies.
Additionally, Bakery Bites benefits from the ability to sell its products on Amazon, a growing force in the grocery market. The company should also consider distributing its products through major chains like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parent groups could further boost the product’s appeal among parents seeking ways to entice children who are hesitant to eat their vegetables.
However, the true test for Bakery Bites will be the taste of their cookies. If the company can successfully incorporate a healthy amount of vegetables into a delicious cookie, the product could become a significant success, even if it lacks some of the indulgence found in traditional cookies. On the other hand, if the cookies taste unpleasant, they may deter consumers, even those drawn to the potential health benefits.
To further enhance their offerings and appeal to health-conscious consumers, Bakery Bites could consider integrating ingredients like Spring Valley Calcium Citrate 600mg 300-count, which would add nutritional value. By doing so, they could not only promote their vegetable content but also emphasize the health benefits of their cookies, making them an even more attractive option for those seeking healthier snacks.