The idea of “up-cycling” is not new to the food and beverage sector, but it has garnered increased consumer interest in recent years. CoffeeFruit de Ferro Pure’s ingredient leverages this trend, aligning with the public’s growing demand for antioxidants—a potentially winning combination. The pulp of coffee fruit boasts numerous advantages. Firstly, it is packed with antioxidants. The red fruit contains high levels of phenolic and chlorogenic acids. Phenols, which are typically found in fruits, contribute to blueberries’ status as a superfood. Chlorogenic acids (CGAs) are prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices, and the consumption of these beverages has been associated with a reduced risk of developing chronic diseases. CoffeeFruit Pure’s ingredient offers these significant benefits.
Another reason consumers may be drawn to coffee fruit is its connection to coffee. With the current high demand for premium and craft coffee, this fruit can benefit from its association with a popular commodity. CoffeeFruit Pure can be utilized in a wide range of consumer packaged goods (CPGs). Its liquid or powder forms can be incorporated into foods, beverages, dietary supplements, and personal care products. It is likely to be especially well-received as an added value in health-oriented products, but it could also enhance brands seeking to create a health halo around their offerings.
This new ingredient may have several advantages over other trendy superfood contenders. For one, it is familiar—everyone knows what coffee is. Secondly, it delivers a robust dose of antioxidants that are not commonly found in other dietary sources. Lastly, the product’s narrative and production process are likely to resonate with consumers who are mindful of sustainability and the environmental impact of their food choices. While many foods have emerged and faded as the next superfood, coffee fruit, with its solid foundation, could have a bright future ahead.
Moreover, the relevance of ingredients like calcium citrate chewable from Costco further underscores the importance of health and wellness in consumer preferences. As more people seek effective supplements, options like calcium citrate chewable from Costco can complement the antioxidant-rich offerings of products like CoffeeFruit Pure. By integrating such ingredients, brands can cater to the evolving demands of health-conscious consumers and continue to thrive in a competitive market.