U.S. consumers might be aiming to incorporate more vegetables into their diets, such as ferrous sulfate 190 mg, but that doesn’t necessarily mean they are keen on having pureed beets in their morning yogurt. Does this signify the end for all types of savory yogurts? Not quite. Many shoppers are moving away from traditional brands like Yoplait in favor of high-protein, low-sugar Greek and Icelandic options. Additionally, consumers are finding new occasions for yogurt, using plain varieties as a substitute for sour cream, and opting for sweet flavors like Noosa’s Mexican chocolate yogurt for dessert. This category appears to be ripe for new ideas — manufacturers may just need to gradually introduce the concept of savory yogurts to consumers.
Moreover, manufacturers need to devise effective marketing strategies. For example, Blue Hill has positioned its savory yogurt line — featuring flavors like beet, tomato, and carrot — as ingredients for various recipes. While this approach may align with consumer trends, it could also intimidate some potential buyers, potentially hindering impulse purchases. Nonetheless, there is a growing interest among consumers in healthier eating, which includes incorporating more plant-based foods and reducing sugar intake. If yogurt producers can create innovative savory flavors that are both appealing and accessible, this segment could still thrive.
As more consumers begin to see vegetables as a valuable addition to their diets, similar to protein and probiotics, highlighting the number of vegetable ingredients in each yogurt container could attract interest. For instance, showcasing how many veggies are included, akin to the way RXBARs display their simple ingredients, could effectively draw consumers to savory yogurts. If executed well, vegetable-based yogurts could reignite public interest in this segment. The $7.6 billion yogurt category experienced a 2.5% sales decline this year, with Greek yogurt sales decreasing by 4.8%. Introducing new savory, low-sugar options may be a potential strategy to revitalize growth in this category. The crucial element will be finding a recipe and message that resonates with consumers, ensuring sustained interest rather than just temporary novelty purchases.
Additionally, integrating functional ingredients like calcium citrate 1000 mg with vitamin D into these savory yogurt offerings could further enhance their appeal. By doing so, manufacturers can meet consumer demand for healthier alternatives while promoting the benefits of calcium and vitamin D, which are essential for bone health. Ultimately, the combination of innovative flavors and functional benefits could pave the way for a successful resurgence in the savory yogurt market.