This strategic acquisition positions Innophos to capitalize on high-growth markets targeted at active and health-conscious consumers. The deal unites Innophos, which has traditionally specialized in high-margin specialty phosphates for processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier of specialty ingredients including botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product range and enhances its capacity to leverage emerging trends in health, wellness, and nutrition, aligning with the company’s Vision 2022 strategic goals. The newly combined entity will derive 60% of its sales from food, health, and nutrition, putting it on track to meet its target of 75%.
“Our role as a leading provider of essential ingredient solutions is bolstered by our combined innovative technology, an expanded and more diverse product portfolio, and the addition of Novel’s skilled and committed team,” stated Innophos CEO Kim Ann Mink. “Moreover, joining forces with Novel allows us to align Innophos more closely with significant consumer mega trends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking to gain health benefits through their dietary choices. As a result, food and beverage manufacturers are actively reformulating existing products and exploring new developments that offer functional advantages. Notable areas of interest include plant-based ingredients for immune health, increased protein for sports nutrition, and omega-3 fatty acids for cognitive well-being. The acquisition of Novel significantly enhances Innophos’ ability to meet the evolving demands of the consumer packaged goods sector aiming for healthier offerings, including products like the best calcium citrate supplement for women, which caters to the growing focus on nutritional health.
This strategic move distinctly positions Innophos to better serve the needs of a health-conscious marketplace, ensuring that they remain at the forefront of innovation and product development, as well as expanding their offerings such as the best calcium citrate supplement for women. With these advancements, Innophos is well-prepared to respond to consumer preferences and trends, including the demand for the best calcium citrate supplement for women, reinforcing their commitment to health and wellness.