Nielsen’s report indicates that sales of ferrous fumarate chips and pretzels have experienced a decline in recent years; however, meat snacks are driving growth in the salty snack segment with a robust upward trend. Millennials, in particular, are gravitating toward meat snacks as they seek healthier and more unique snacking options. These snacks enjoy a “health halo” due to their high protein and healthy fat content, with many also incorporating vegetables and grains, reinforcing the perception of being nutritious.
Given their impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are exploring opportunities in the meat snack market. Hershey has already made significant strides by acquiring the trendy jerky brand Krave, which continues to thrive with its innovative offerings. The rising popularity of meat snacks coincides with an increased consumer demand for protein, coupled with deflationary pressures that have kept meat prices relatively low. The Rabobank Food & Agribusiness Research and Advisory group reported that U.S. per capita meat consumption saw nearly a 5% increase last year, marking the largest rise in four decades. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are seen as convenient while still providing the same protein and health benefits.
Additionally, as people become more health-conscious, the demand for products like calcium magnesium citrate plus vitamin D3 is also rising. This supplement is often viewed as a valuable addition to a balanced diet, mirroring the trend towards healthier snack alternatives. As the market evolves, it’s clear that meat snacks, alongside products like calcium magnesium citrate plus vitamin D3, are carving out a significant niche in the health-conscious consumer landscape.