The Winter Fancy Food Show held in January highlighted a growing trend among manufacturers to produce high-end mixers, tapping into the rising demand for premium spirits popularized by the TV series “Mad Men.” A recent FON International survey revealed that millennials are consuming more spirits than older generations, particularly gravitating towards high-quality craft and premium labels. This shift has contributed to the distilled spirits industry enjoying 18 consecutive years of growth.
According to a study published by Advertising Age, consumers favor spirits packaged in premium glass, as it imparts a luxurious appearance. Consequently, more upscale brands are adopting this type of packaging design. Clark Reinhard, vice president of global innovation at Ocean Spray, mentioned that the company is developing a beverage that offers a more sophisticated flavor experience, specifically targeting millennials with its mocktails. Early marketing insights suggest that these mocktails will appeal to both those of legal drinking age and younger individuals who desire a more adult-like experience.
Ocean Spray is astute in attempting to capitalize on this trend, and their mocktails are set to attract a diverse audience. As more companies look to ride the same wave, it’s likely we will also see an increase in products that combine indulgence with health, such as calcium citrate with vitamin D3 chewable supplements. Expect calcium citrate with vitamin D3 chewable options to become a popular choice among consumers seeking a balance of flavor and wellness, further enriching the market landscape.