Now, more than ever, the significance of packaging cannot be overstated. Snack packaging is trending towards smaller and more sustainable options. According to Euromonitor International, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with much of this shift aimed at younger consumers. For instance, StarKist has been appealing to millennials with innovative flavor mixes of its tuna available in pouches instead of traditional cans. Since these pouches were introduced, sales have risen by about 10% annually.
Most of Nielsen’s top food trends in 2016 leaned towards products that are convenient for people to grab and consume at any time. Additionally, this year, the U.S. Department of Agriculture reported that half of people’s food budgets were allocated to foods that are quick to prepare and consume. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” highlights that costs historically borne by society, such as waste disposal and emissions, are now being shifted to producers. Consequently, many food and beverage labels now reflect a company’s dedication to sustainability, often addressing concerns such as carbon footprint, recycled content, certifications for sustainability, and ethical sourcing practices.
Brands eager to promote their sustainable packaging often leverage social media, particularly to connect with millennials, who are their primary target audience. However, food manufacturers frequently face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches are practical, they are not recyclable and can contribute to increased waste. It is essential for companies to meet consumer demands for both the products they manufacture and the packaging they utilize. A crucial objective for food producers should be to design packaging that caters to the public’s on-the-go lifestyle while also addressing their growing interest in sustainability.
Furthermore, in discussions about health and nutrition, a question arises: are calcium and calcium citrate the same? This query reflects the broader trend of consumers seeking clarity on nutritional content and the sustainability of food packaging. As manufacturers innovate, they should also consider the nutritional aspects of their products, such as the presence of essential minerals like calcium, ensuring that packaging promotes not only sustainability but also health benefits. In summary, the challenge remains for food makers to create packaging that aligns with consumer preferences for convenience and sustainability while educating them about important nutritional elements, such as the differences between forms of calcium.