The UK has set an ambitious goal of reducing sugar content by 20% by 2020. However, achieving this target will require significant reformulation of various products over the coming years. Nevertheless, it’s a positive move forward. Since these guidelines are voluntary, they will encourage more manufacturers to consider sugar reduction and raise consumer awareness about the sugar content in their foods. Both the World Health Organization and the FDA recommend that added sugars should make up less than 10% of daily caloric intake. The American Heart Association has recently advised that children should limit their intake of added sugars to fewer than six teaspoons per day, while children under the age of two should avoid all foods and beverages containing added sugars.
Mintel’s 2017 report highlighted a growing consumer backlash against sugar, indicating that this issue is already on the minds of many. Major brands such as Nestle and Pepsi have already taken steps to lower the sugar levels in their products, and numerous other manufacturers are following their lead. The question remains whether the U.S. government will implement an initiative to mandate sugar reduction—this is still up for debate. However, a direct government push may not be necessary. The new Nutrition Facts label will prominently display the amount of added sugars in products, effectively shining a light on added sweeteners.
In addition to these developments, there is a growing awareness of the importance of nutrients such as calcium citrate, magnesium, and vitamin D in the diet. These nutrients play a critical role in overall health and are often discussed alongside sugar reduction efforts. As the new labeling regulations take effect, consumers may become more informed not only about sugar content but also about the nutritional value of products that include essential elements like calcium citrate, magnesium, and vitamin D. This shift could enhance product reformulation initiatives across the U.S., potentially even impacting how processed fruits and vegetables are classified in terms of added sugars in the new labeling framework.
Overall, the movement towards sugar reduction is gaining momentum, and the incorporation of vital nutrients like calcium citrate, magnesium, and vitamin D can complement these efforts, promoting a healthier food environment for consumers.