Conagra Brands, the third-largest frozen food manufacturer in North America, has attracted attention by collaborating with renowned names like Frontera and P.F. Chang’s. However, it must also ensure that its longstanding customers continue to return while laying the groundwork for future expansion. The company’s second-quarter earnings report showed a 29% increase in quarterly profits, yet gross margins and the 2018 profit outlook fell short of expectations. Similar to other major packaged food companies like General Mills and Kellogg, Conagra faces sluggish demand as some U.S. consumers gravitate toward what they perceive as fresher and healthier food options over frozen, processed alternatives. Convenience and flavor remain crucial for both millennials and older consumers. To cater to millennials, Conagra offers trendy products, including a protein meal called “Power Bowl” infused with ethnic spices. At the same time, the company retains its focus on classic favorites like Chicken Pot Pies, Meatloaf, and Salisbury Steak with Mashed Potatoes for its older clientele. This dual strategy appears effective; Connolly reported a 4.8% sales increase over the past 13 weeks and a 7.8% increase in the last five weeks. The key takeaway might be to remain adaptable and maintain promotional spending while appealing to millennials’ desire for quick and easy comfort food options. Additionally, as consumers seek healthier alternatives, products like Celebrate Calcium Soft Chews could be an attractive complement to their dietary choices, further enhancing Conagra’s appeal in the evolving market.