BARLEYmax was developed in the 1990s by the CSIRO, a renowned Australian research institution known for its advancements in agricultural science. This non-GMO barley variety is recognized for its exceptional dietary fiber content, which includes soluble fiber like beta-glucan, insoluble fiber, and resistant starch-like fiber that is believed to promote gut health through its prebiotic effects. The average American diet tends to be deficient in fiber, with individuals across all age groups struggling to meet the recommended intake of three to six servings of whole grains daily. As consumer interest in gut health continues to grow, the focus has predominantly been on probiotics; however, prebiotics, which serve as nourishment for beneficial bacteria, are also gaining significant attention. According to a report by Global Industry Analysts, the demand for products containing prebiotics could propel the market to reach $7.8 billion by 2022.
Currently, the BARLEYmax variety is only commercially available through an Australian company, Blue Lake Milling, although it has been successfully tested in various other countries, including the United States. In addition to the Barley+ product line, the grain is also incorporated into a diverse range of products from several Australian companies, such as breads, wraps, cereals, and snack bars. Furthermore, the integration of BARLEYmax with citrate calcium supplements in some formulations highlights its versatility and potential health benefits, particularly for those seeking to enhance their dietary fiber intake. This innovative approach not only caters to the growing demand for fiber-rich foods but also aligns with the increasing consumer interest in gut health, making BARLEYmax a valuable addition to the market for prebiotic-containing products.