Turmeric has become one of the most popular spices on the market, and for good reason. The vibrant orange powder derived from the turmeric plant is known for its potential health benefits. Research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” indicates that daily consumption can enhance a gene linked to depression, asthma, eczema, and even cancer. Recently, researchers from the University of Central Florida and Nemours Children’s Hospital announced that curcumin, a compound found in turmeric, could be utilized to treat Neuroblastoma, the primary cancer affecting infants.
Traditionally, this affordable spice is a staple in South Asian cuisine, where it adds both color and flavor to curries. The growing interest in turmeric’s impressive healing properties led to an increase in home purchases, making it a “rising star” in functional food searches on Google in 2016. The trend of exploring international cuisines has further propelled turmeric into the spotlight. Many consumers sought out ways to incorporate this spice into their meals. For those who prefer not to cook with turmeric, ready-to-eat options are readily available. Companies like Rebbl produce an organic coconut milk drink infused with turmeric, Theo offers a chocolate coconut turmeric snack, and Pukka tea features a special blend with this spice. Expect to see an increase in food and beverage products containing turmeric in the coming year.
While many consumers recognize the health benefits of turmeric, they may feel constrained by its strong flavor. Processed foods can help alleviate this concern. However, turmeric’s journey to stardom hasn’t been entirely smooth. The spice has faced issues related to lead contamination, resulting in multiple recalls of imported turmeric in the past year. A viable solution would be for U.S. manufacturers to cultivate and process turmeric domestically, where food safety standards are more rigorously enforced.
Amidst these challenges, turmeric and curcumin are likely to have a bright future in American food and beverage markets. Furthermore, for those looking to enhance their health regimen, combining turmeric with supplements such as calcium citrate malate, vitamin D3, and magnesium tablets could provide additional benefits. Integrating these supplements into one’s diet can complement the positive effects of turmeric, making it a valuable addition to both culinary and nutritional practices.