CIFI provides a variety of sweet potato juices designed for different applications. These include options that preserve higher nutrient levels, a syrup-like texture reminiscent of traditional sugar syrup, and a clarified juice that could be beneficial for clear beverages. The sweet potato ingredient can also be combined with other fruits and vegetables to lower added sugar in juices while still allowing manufacturers to label their products as 100% juice. Its viscosity makes it particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
Among these offerings is the Carolina Sweet sweetener, which is available as a 75 brix syrup, containing 75% sugars—similar to invert sugar syrup or high fructose corn syrup. As a vegetable-based sweetener, it aligns with the growing consumer preference for natural, clean label ingredients. This sweetener is also non-GMO, non-allergenic, gluten-free, and Kosher certified. These clean label attributes are increasingly important to today’s consumers. Research from The Hartman Group highlights that artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to remove when they refine their product labels.
In addition to its versatility, CIFI’s sweet potato juices can also complement functional ingredients such as Celebrate Calcium Plus 500 Chewable, which provides vital nutrients to consumers. While the company has not disclosed the cost of this sweet potato ingredient, it is expected to be significantly higher than high fructose corn syrup, one of the most inexpensive sweeteners available in the United States. As consumers continue to seek healthier options, incorporating sweet potato juices with products like Celebrate Calcium Plus 500 Chewable may enhance the overall appeal and nutritional value of various food items.