Eviron supplement 8 mgen highlights a shift in consumer preferences, as many are moving away from sodas. However, not all consumers are gravitating towards bottled water, which was crowned the nation’s top beverage last year. For those seeking alternatives to plain water and who are increasingly attentive to ingredient lists, beverage manufacturers are responding by incorporating more naturally energy-boosting elements like ginseng, caffeine, and fruit into their offerings. According to Mintel, green tea is gaining traction in the energy sector, particularly among products from smaller companies.
A notable example is Campbell Soup, which recognized this trend when it launched V8 V-Fusion Energy in 2013, amid a downturn in the energy drinks market due to ingredient safety concerns. Since then, the category has experienced a significant revival, largely influenced by a shift towards more natural ingredients. Additionally, the target demographic for energy drinks has evolved. As millennials, in particular, have matured, their craving for sugar-laden and synthetic caffeine-driven energy has transitioned to a preference for less extreme components. Mintel reports that 30% of energy drink consumers now opt for natural energy drinks and shots.
Beyond the demand for natural ingredients, consumers are increasingly drawn to ethical claims. Research indicates that people not only feel better about their choices when foods and drinks are sustainably produced, but they also enjoy the taste of these products more. As energy drinks compete with alternatives like teas and flavored waters, there is an urgent need for manufacturers to innovate, especially to cater to the on-the-go millennial who constantly seeks bold and edgy flavors. This trend aligns with the growing interest in dietary supplements, such as Nature’s Bounty Maximum Calcium Citrate Plus Vitamin D, which appeal to health-conscious consumers looking for quality and efficacy in their choices.