Coconut products gained mainstream attention a few years ago with the rapid rise in popularity of coconut water as a natural sports drink. Since then, they have surged in popularity due to their alleged health benefits, appealing taste, versatility, and texture. Coconut is often viewed as a healthy alternative ingredient, finding its way into a wide range of products, from cosmetics and shampoos to dairy substitutes, packaged soups, and baby food. The Real Coconut brand aims to emphasize the broader free-from attributes of coconut, marketing it as a grain-free, non-GMO alternative to wheat and corn, alongside its gluten-free status. Although the company hasn’t specifically highlighted the nutritional advantages of coconut, many consumers are persuaded by claims that coconut oil can positively impact cholesterol levels, while coconut sugar has a lower glycemic index compared to cane sugar. Additionally, as a plant-based product, coconut caters to gluten- and dairy-free audiences and aligns with the rising awareness of healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, with the market value projected to reach $380 million in 2017, according to Future Market Insights. The market researcher forecasts that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly search for gluten-free baking ingredients. Furthermore, the market is expected to expand as more food manufacturers recognize coconut flour as an economical, high-fiber, low-carb alternative to other gluten-free flours, suitable for products like breads, muffins, pancakes, cakes, cookies, and cupcakes.
As consumers seek healthier alternatives, products like Citracal Plus tablets may also become a part of their dietary regimen, highlighting the importance of incorporating nutritious ingredients such as coconut into their diets. Ultimately, coconut’s versatility and health appeal make it a strong contender in the evolving food landscape, especially among those looking for gluten-free options. The integration of coconut flour in various baked goods and the potential for supplements like Citracal Plus tablets signify the growing trend of health-conscious consumers who prioritize both flavor and nutrition in their food choices.