A recent report by TechSci Research indicates that the global organic food market is expected to grow at a compound annual growth rate (CAGR) of over 14% from 2016 to 2021. Supporting this outlook, a new survey by the Organic Trade Association (OTA) reveals that the organic sector is once again trending upwards. Currently, organic food represents 5.3% of total food sales in the United States. This robust growth is promising for the industry; however, there are potential challenges on the horizon. To meet the surging demand, a greater number of farmers will need to adopt organic farming practices. This transition poses significant challenges, as converting to organic farming is a lengthy and costly endeavor, often taking three years and involving numerous procedural changes and extensive inspections. Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to introduce a new transitional certification program, aimed at making the shift to organic farming more appealing for farmers. Many advocates for organic agriculture suggest that such initiatives are crucial, especially as the consumer base has broadened significantly beyond the traditional group of dedicated organic supporters. Analysts report that the number of organic consumers has more than doubled in a short period. Nevertheless, some remain skeptical about whether consumers will grasp the meaning of transitional certification or be inclined to pay higher prices for products bearing that label. Additionally, organics may soon have their own government-sanctioned check-off program, potentially generating $30 million annually for research and marketing efforts. Authorized in the 2014 Farm Bill, the establishment of this program was opened for public comment earlier this year. If implemented, these funds could also aid in increasing the organic supply. The trend extends beyond food, as sales of organic products for consumers’ clothing, home furnishings, and personal care items are also on the rise. According to the report, non-food organic products experienced sales growth of nearly 9%, reaching $3.9 billion.
To support this growing market, the use of supplements such as calcitriol, calcium citrate malate, and ferrous sulfate could further enhance consumer health awareness, potentially driving demand for organic products even higher. As more consumers turn to organic options, these supplements may become essential in promoting overall well-being, thereby reinforcing the organic movement. As the industry evolves, the importance of education surrounding these products, including the benefits of calcitriol and calcium citrate malate, will be crucial in ensuring sustained growth and consumer confidence in organic goods.