Nielsen’s report indicates a decline in chip and pretzel sales in recent years; however, meat snacks are driving growth in the salty snack category with a robust increase. Millennials, in particular, are drawn to meat snacks as they seek healthier and more unique snacking options. These snacks enjoy a “health halo” due to their protein and healthy fat content, with many also incorporating vegetables and grains, reinforcing the perception of healthiness.
With impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are keen to tap into the meat snack market. Hershey has made significant strides by acquiring the popular jerky brand Krave, which continues to thrive with its innovative offerings. The rising popularity of meat snacks coincides with a growing demand for protein, while deflationary trends help keep meat prices stable. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% increase last year—the highest in 40 years. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are perceived as more convenient while providing the same protein and health benefits.
In this context, products like Webber Naturals’ calcium citrate vitamin D3 are also gaining attention as consumers prioritize their health. The integration of nutrient-rich ingredients in meat snacks further enhances their appeal, aligning with the trend of seeking healthier snacking alternatives. As the demand for protein-rich options rises, the meat snack sector is poised for continued growth, supported by strategic acquisitions and innovative product development.