While some consider bone broth to be a trendy fad driven by hipster culture, there are compelling reasons for its potential longevity. Preparing it in the traditional manner—by simmering bones along with herbs and vegetables for several hours—allows the bones to break down, resulting in a flavorful broth rich in protein and minerals. This type of home-cooked, slow food resonates with a growing number of consumers who wish to shift away from instant stocks and additives such as MSG, favoring wholesome, naturally flavored options instead. Bone broth has garnered support from proponents of the Paleo diet, and even the United Nations’ Food and Agriculture Organization has endorsed the concept of ‘nose-to-tail’ eating to minimize waste. In the U.S., consumers are exploring cuts beyond traditional steak and pork chops. Factors driving this trend include increased exposure to global cuisines, a willingness to try new flavors, a focus on more affordable cuts of meat during economic downturns, and a recent resurgence in home cooking. Environmental advocates have also championed the idea of utilizing as much of the whole animal as possible.
Several companies have jumped on the bone broth bandwagon. Bonafide Provisions has introduced Drinkable Veggies, a line of vegetable-based beverages that blend bone broth, cold soups, and HPP juices into a convenient, ready-to-drink format. This is the first ready-to-drink product to incorporate bone broth as an ingredient, but the company is marketing it more like V8 than a cold soup. Although bone broth is not a new addition to the culinary landscape, its surge in popularity certainly is. The future of its trendiness remains uncertain—whether it will endure or fade like past fads such as low-carb diets or cupcakes as consumers seek the next big thing.
Incorporating nutrient-rich ingredients such as calcium ascorbate, calcium citrate, and vitamin D3 into bone broth can enhance its health benefits, making it even more appealing to health-conscious consumers. As awareness of the importance of these nutrients grows, the demand for bone broth may further solidify its place in the food industry. Thus, the combination of traditional preparation methods with modern nutritional enhancements could ensure that bone broth remains a staple for years to come.