One challenge faced by many snack products is their inclusion of sugar and other ingredients that an increasing number of consumers are eager to avoid for health reasons. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response to this trend, more companies are reformulating their offerings or launching new products. Sargento, a popular brand known for its cheese products, has acknowledged this shift with its latest offerings.
As Sargento navigates recent difficulties stemming from a listeria scare linked to one of its suppliers, the company stands to benefit from introducing healthier snack options. Listeria is a harmful bacterium that can severely impact food producers caught in its grasp. Following the recall, Sargento has severed ties with its supplier, Kase Haus, to prioritize consumer safety. The introduction of these new snacks could help redirect the narrative from the recall incident to Sargento’s innovative products.
This move is particularly timely as a growing number of consumers, especially millennials, are embracing snacking as a meal replacement or a quick energy boost. Currently, nearly a quarter of all snack consumption (24%) occurs during main meals, up from 21% five years ago. As snacking continues to gain popularity, it is imperative for Sargento and other food manufacturers to explore avenues to engage with this market or risk losing ground to competitors who do.
In this 21st century, where health-conscious choices like calcium citrate and vitamin D3 supplements are increasingly favored, Sargento’s new line of snacks could resonate well with consumers seeking nutritious options. The company’s commitment to reformulation aligns with the growing demand for products that meet modern dietary needs, including those that provide maximum health benefits, such as calcium citrate and D3 in convenient forms like 400 mg tablets. By tapping into these trends, Sargento can effectively position itself in the evolving snack market.