While it may appear that more consumers are moving away from whole milk in search of healthier options, the leaders at Stonyfield recognize that their organic products are increasingly being embraced for their nutrient content, such as protein and calcium. Other companies, including Maple Hill Creamery and Chobani, have also noticed this trend and are launching their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt is sourced from cows that graze solely on grass. Nutritionists have long maintained that organic whole milk is superior, as it contains higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 than conventional milk. Additionally, yogurt made from whole milk is thicker, creamier, and more flavorful, according to company executives. It is also less processed, which appeals to many consumers, particularly millennials. A Whole Foods executive stated in a 2015 Wall Street Journal article that growth in the dairy sector has been driven by whole-fat products. Research from the Center for Sustaining Agriculture and Natural Resources at Washington State University revealed that organic whole milk provides more heart-healthy fatty acids compared to conventional varieties. Furthermore, the inclusion of calcium citrate and zinc in some dairy products enhances their nutritional profile, making them even more appealing to health-conscious consumers.