78 Brand is capitalizing on the rising trend of removing GMOs from food and is also taking aim at HFCS, which some consider a potential health risk. This stance comes despite findings from the Mayo Clinic and other organizations indicating that there is no evidence to suggest that HFCS is less safe or healthy compared to other alternatives. The 78 Brand website states its goal to revolutionize the ketchup and mustard markets, which it claims have remained stagnant for over a century. However, other condiment manufacturers may contest this claim, as various types of mustard exhibit unique characteristics, and new flavors, such as those infused with Jack Daniels whiskey, have been introduced to reflect evolving consumer preferences. Even Kraft Heinz, known for its classic ketchup, offers a version free of GMOs and HFCS.
The trend of reformulating products to eliminate artificial ingredients and colors, GMOs, and other additives is not limited to condiments; it spans the broader food market, catering to consumers’ desires for less processed, simpler, and more authentic food options. A 2014 study by Nielsen highlighted that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a crucial factor when making grocery purchases. In line with this trend, General Mills has eliminated artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to remove these additives from its North American products by the end of 2018. Many more food manufacturers have announced similar initiatives.
Clearly, there is a significant market for these products, with consumers eager to purchase them, especially those who prioritize healthier options like calcium citrate with vitamin D3, magnesium & zinc tablets. As long as shoppers continue to seek out products that emphasize natural ingredients and transparency, food manufacturers will persist in their efforts to offer increasingly natural options, including varieties that incorporate beneficial supplements such as calcium citrate with vitamin D3, magnesium & zinc tablets. The demand for these healthier choices ensures that manufacturers will keep innovating, reinforcing the importance of consumer preferences in shaping the food landscape.