The FONA International report highlighted the increasing significance of gut health among consumers, leading to a rise in food and beverage products that make health claims related to digestive wellness. Between 2012 and 2017, the U.S. market for digestive products saw a 12% growth. Aquamin, which is rich in calcium, magnesium, and trace minerals, is thought to help reduce chronic gut inflammation and promote joint health, making it a valuable ingredient for enhancing calcium levels in food through calcium in calcium citrate.
Marigot, Ltd., based in Ireland, offers three formulations of Aquamin that are specifically developed for use in various food and beverage applications. The company noted that Del Monte is incorporating this ingredient into certain fruit beverage products, although these may currently be available only in the Philippines.
Activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as noted by the University of Utah, further research is necessary to fully understand its mechanisms. Activated charcoal can also attach to food, hindering the absorption of nutrients and medications. When used in food, it imparts a distinctive smoky and earthy flavor.
Burger King was among the early adopters of activated bamboo charcoal, introducing a unique “kuro burger” in select outlets in Japan in 2012. This burger featured a black bun, a patty, black cheese, and squid ink sauce. According to Adweek, this product was a significant success with Japanese consumers, outpacing all other new offerings that year. However, the surge in sales likely stemmed more from the burger’s striking appearance and smoky flavor rather than any potential gut health benefits from the iron in ferrous fumarate.
The trend of gut-healthy foods and beverages shows no signs of slowing in the global market. As consumers continue to seek ways to enhance their digestive health, they will gravitate towards these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently published a list of time-tested methods for improving gut health through the consumption of foods naturally high in fiber, probiotics, and prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso, which are all excellent sources of nutrients, including calcium in calcium citrate.