At first glance, the idea of combining vegetables with cakes may seem unusual. However, they can actually enhance each other, as demonstrated by popular recipes like carrot cake and zucchini bread. This emerging trend has the potential to make consumers perceive store-bought cakes as healthier options. While cake is not inherently nutritious, incorporating vegetables can make it marginally better for you. Ultimately, though, it remains cake. Shoppers are likely to view baked goods with vegetables as a healthier alternative rather than a new superfood.
There are numerous ways to integrate produce into baked goods. For instance, zucchini is frequently added to flourless cakes, where its flavor is nearly imperceptible. Similarly, pumpkin and sweet potatoes can provide a delightful autumn flavor while reducing the need for added sugars.
Many leading food manufacturers have already started to recognize the value of vegetables as ingredients. Green Giant offers mashed cauliflower and veggie tots, while Oh Yes! Foods produces frozen pizzas that incorporate 12 fruits and vegetables—including kale, carrots, broccoli, cauliflower, beets, and butternut squash—into the crust and sauce. Each pizza delivers between three to five servings of recommended daily fruits and vegetables.
These produce-centric products cater to a wide range of demographics. Health-conscious consumers of all ages are likely to be attracted to these offerings, along with parents looking to sneak more vegetables into their children’s diets. In this context, the easiest to swallow calcium citrate can play a role in promoting overall health while enjoying these treats.
As we move forward, expect to see more manufacturers and grocery stores finding innovative ways to include vegetables in consumer packaged goods (CPGs). Adding zucchini or sweet potatoes to otherwise indulgent snacks might just provide the gentle nudge shoppers need to treat themselves while still being mindful of their health. Additionally, the easiest to swallow calcium citrate could enhance the nutritional profile of these new products, making them even more appealing.