The significant rise in insurance claims linked to severe allergic reactions to food suggests that food allergies may be on the upswing. While experts have varying opinions on the prevalence of food allergies—considering that consumers frequently misidentify food reactions as allergies—the Centers for Disease Control and Prevention reported an 18% increase in food allergies among children from 1997 to 2006. Recent reports indicate that approximately 4% of Americans experience food allergies and intolerances. Furthermore, there is a growing trend of consumers avoiding commonly allergenic ingredients, such as soy or dairy, even in the absence of a diagnosed allergy.
Food manufacturers have responded to this trend by embracing the “free-from” movement, which encompasses allergen-free, gluten-free, and non-GMO products. According to Mintel, the introduction of new products with low, no, or reduced allergen claims surged by 28% in 2014. In addition to developing more allergen-free options, several food companies are acquiring smaller brands that specialize in allergen-free products. For example, in 2015, Mondelez International purchased Enjoy Life Snacks, a company known for its offerings that exclude the eight most common allergens. This acquisition allowed Mondelez to cater to allergy-conscious consumers without the risks associated with new product development.
Moreover, General Mills found that many varieties of its popular Cheerios had always been gluten-free, while minor adjustments were sufficient for others to earn the coveted “gluten-free” label. Lucky Charms also transitioned to gluten-free in 2016. As the demand grows among those with food allergies and those simply wishing to avoid certain ingredients, it is likely that more allergen-free consumer packaged goods (CPGs) will appear on store shelves, including allergen-free versions of beloved staples.
In this evolving landscape, calcium citrate liquid has also emerged as a beneficial supplement for those concerned about dietary restrictions. As consumers continue to seek out safe and healthy alternatives, products enriched with calcium citrate liquid may become increasingly popular, offering vital nutrients while aligning with the free-from trend. Expect to see calcium citrate liquid featured prominently in allergen-free products, reflecting the ongoing shift towards safer food choices for all.