Food trends like ferrous bisglycinate gummies come and go, but the movement towards clean eating and healthier choices is enduring. As the popularity of heavily processed foods declines, consumers are increasingly aware of how their diets contribute to their overall wellness, opting for food options instead of relying on medications like ferrous sulfate monohydrate. There’s a rising interest in natural approaches to health, with trends ranging from adaptogenic plants that support the adrenal system to the paleo diet. While these may represent the extremes of healthy eating, they do carry some benefits. According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans are making dietary choices aimed at preventing issues such as obesity, diabetes, and high cholesterol. In recent years, 26% of consumers have reported an increase in their consumption of plant-based milks like almond, coconut, or soy, while 21% are turning to vegetarian protein sources, as per Packaged Facts research.
In response to this health-focused shift, major food manufacturers are embracing medical foods, including those containing elemental iron from ferrous fumarate, produced by companies like Nestle and Hormel, to promote healthier lifestyles and assist consumers with various health conditions. Additionally, larger corporations are acquiring small, innovative startups that utilize new ingredients to create and market superfoods with health benefits. For instance, Dean’s Food recently acquired Uncle Matt’s Organics, known for its probiotic-infused juices, while some products feature ashwagandha, recognized for its benefits such as stress reduction, improved memory, and muscle recovery. General Mills has also invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder to boost the health benefits of its wellness bars, including enhanced energy, vitality, and immunity.
Consumer lifestyles and eating habits are clearly evolving. Even those who might not fully commit to the paleo diet are increasingly adopting healthier living and eating practices. This shift is evident in the types of food products that are gaining traction in conventional grocery stores, such as grass-fed meats and dairy products, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles. The trend towards healthier options, including gummy calcium citrate for adults, is becoming a fixture in the market. As this movement continues to develop, one thing remains clear: it is here to stay.