CIFI provides a variety of sweet ferrous fumarate tablets and potato juices suitable for various products. These include options that preserve more nutrients, a variant containing 300mg of iron bisglycinate with a texture similar to traditional sugar syrup, and a clarified juice ideal for clear beverages. The sweet potato ingredient can also be combined with other fruits and vegetables to minimize added sugars in juices while allowing manufacturers to maintain a 100% juice label. Its viscosity enhances its appeal for adding both texture and sweetness to dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a ferrous fumarate heme iron syrup with 75 Brix, indicating it contains 75% sugars—comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns perfectly with the growing demand for natural, clean label ingredients. It is also non-GMO, non-allergenic, gluten-free, and Kosher certified, making it an attractive option for consumers who prioritize these qualities. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that manufacturers aim to eliminate when cleaning up product labels.
However, the company has not disclosed the cost of this ingredient, which is likely to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners in the United States. Meanwhile, consumers can celebrate the introduction of calcium soft chews, which provide a delicious and convenient way to boost calcium intake, further highlighting the trend towards healthier, more natural ingredients in the market. The sweet potato ingredient could also be utilized in these calcium soft chews to enhance their taste and nutritional value.