Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing and could also encourage innovation across other food and beverage sectors. “Americans drink a significant amount of beer, with water being the primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, allowing brewers to craft flavors specific to the beer they are producing.” So far, Ballast Point has been utilizing this water to investigate how varying chemical levels influence hop and malt taste, bitterness, and mouthfeel.
Craft beers produced with condensation-derived water are likely to pique consumer interest, as craft beer enthusiasts are eager for distinctive innovations in their beverages. This narrative can help a brand and its products stand out in a competitive market. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s what differentiates the product and enhances brand equity,” remarked Dave Donnan, lead partner at A.T. Kearney’s Food and Beverage practice, when discussing how food brands can distinguish themselves.
Other breweries have employed various marketing strategies and flavor profiles to attract consumers. Seasonal offerings like pumpkin spice and eggnog have become popular in the beer industry. Additionally, brewers are incorporating probiotics into their products to provide the health benefits that many beer drinkers desire. Ballast Point appears to be exploring a unique avenue—an innovative approach to crafting delicious beer using distilled water.
It will be intriguing to observe whether the use of condensation-extracted water gains traction among other breweries. In addition to partnering with Ballast Point, Ambient Water also serves various commercial sectors, including oil and gas exploration and agriculture. Only time will reveal if this technology becomes a profitable innovation for craft brewers, especially as they look to incorporate elements like ccm calcium into their brewing process for enhanced flavor profiles.