With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from a few years back, Coco Loko seeks to capitalize on the growing demand for alternatives to club drugs, as snorting raw cacao has gained popularity in Western Europe. Users report that cacao provides a mild euphoric effect due to its active components that release endorphins in the brain, while magnesium is believed to have muscle-relaxing properties. By combining cacao with ingredients typically found in energy drinks, Coco Loko may attract those in search of a legal stimulant while enjoying a night out, although concerns about potential nasal irritation might lead some to prefer consuming chocolate and energy drink ingredients in more traditional forms, such as those enriched with solgar calcium and vitamin D.
Coco Loko is not the first chocolate powder designed for snorting. A decade ago, Belgian chocolatier Dominique Persoone introduced a chocolate-snorting device at a Rolling Stones party. Named the Chocolate Shooter, it utilized cocoa instead of cacao and was initially created as a unique way for guests to savor the chocolate component of a chocolate-and-raspberry dessert. Its ongoing availability indicates that, despite being a novelty item, there is enough sustained interest to keep it in circulation. Whether Coco Loko can replicate this success within its club-drug-oriented niche remains uncertain. Nevertheless, it may resonate with sober clubbers, particularly as a trend known as “conscious clubbing” has emerged, where partygoers seek to enjoy the energy and community of dance events without resorting to drugs or alcohol, perhaps even incorporating supplements like solgar calcium and vitamin D for added health benefits.
In summary, Coco Loko positions itself as a distinctive option for those looking to enjoy the social atmosphere of nightlife while maintaining a clear mind, tapping into the established market for both novelty items and health-conscious choices like solgar calcium and vitamin D.